Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the “Connected House” and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house… in shops or on the street.
It all begins when a group of children and teenagers from the same neighborhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus. Their ingenious organization, the solidarity of their crew and the help of the connected home technology will bring them considerably closer to their goal, to the rhythm of a jingle bells cover especially re-orchestrated by Orange in punk mode. Will this capture plan just be a dream or a reality? It’s up to the viewer to decide.
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The film, entitled “We got him! “and directed by Jeff Low, will be broadcast from 14th November in French cinemas and television with a 60-second format broadcast during the half-time of the France-Moldova football game.
Other elements, print, digital, on social networks, in stores, in League 1 stadiums and special operations, will make this “#AttrapezNoël” (Catch Chistmas) mission the business of all French people through a powerful and jubilant global campaign for the holiday season.
CREDITS
Advertiser : Orange Agency : Publicis Conseil President Overseeing The Creativity: Marco Venturelli Brand Managers : Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Caroline Fortabat et Ombline Thomine-Desmazures.
Account Managers Publicis Conseil : Marie Wallet, Claudia Weiss, Steven Roué, Pascaline Montroussier. Creative Director : Fabrice Delacourt Strategic Planner : Damien Sabatier
Films Got Him (TV & Cinéma) Copywriter : Marc Rosier Art Director : Jean-Marc Tramoni AD Assistants : Caroline Delhoume et Célia Kuczynski TV Producer Prodigious : Benjamin Auberdiac Production Company : La Pac Producer : Jérôme Denis Director : Jeff Low DOP : Marcel Zyskind Editing : Adriana Legay Color Grading : Thomas Canu Post-production : La Pac Post-Production Manager : Betty Bertrand Sound Production : Boris Nicou, Joël Tessonneau Music : Titre : Jingle bells punk Arrangeur : P Uminski Editeur : Orange Editions Producteur : Orange SA
Print (Press & Outdoor, Point of Sale) Copywriter : Marc Rosier Art Director : Jean-Marc Tramoni AD Assistants : Caroline Delhoume et Célia Kuczynski Art Buyer : Flore Silberfeld Agency Producer : Sandrine Martin Photographer : Nick & Chloé Production : Soixante-quinze, Benoît Dreyfus
Radio Copywriter : Marc Rosier Production : Boris Nicou, Thomas Corbel (Prodigious) Agency Producer : Sandrine Martin
Flagship dramatisation Account Managers : Antoine Clergeot, Paul Lelievre, Paul Fialip Production : Arc Worldwild
Digital activation Account Managers Marcel : Pascal Nessim, Eric Guillod, Estelle Littaye, Julien Cassar Social media manager : Constance Bonardi Creative Director : Xavier Le Boullenger, Eulalia Bartolomeu Creative team : Amélie Mariotti, Victor Renaux, Jean-Charles Paillat Digital Production : Eva Castrillo, Charles Ramaré, Sacha Bassili TV Production : Manon Lapeyre, Sveva Rossino Director : Edouard Le Scouarnec
