MANILA, PHILIPPINES — Jollibee Foods Corporation is set to become an international company ready to take on the world’s giants with the number of acquisitions its been making in recent years, including Coffee Bean & Tea Leaf as well as a venture with dimsum chain Tim Ho Wan.
For most Filipinos, though, Jollibee remains to be a household staple known for its delicious food that reminds them of home or family. The fast food chain holds a special place in the heart of Filipinos whether aged 12 or 85.
At this year’s adobo Festival of Ideas happening this coming December 5, 2019 at the Newport Performing Arts Theater, Resorts World Manila, Dondi Gomez, Chief Marketing Officer of Jollibee Foods Corporation, will be talking about Food, Business and Culture in the festival with a one-day program dedicated to the dissection and holistic understanding of “The Connectivity Economy”.
Holding a successful and global track record in the restaurant industry, Dondi Gomez is currently the Chief Marketing Officer of the Jollibee Foods Corporation. With a background in marketing strategy and marketing management, Dondi is a marketing executive with strong FMCG experience from Unilever and business consulting background from Ernst & Young.
In line with this year’s theme, Gomez’s session entitled “JOLLY TO THE WORLD: Working Together to Spread the Joy of Eating to Everyone” will be tackling how the brand in the highly competitive global fastfood market, embarked on an international expansion effort that brought them to numerous capitals of the world, becoming one of Asia’s largest and fastest-growing companies.
Jollibee, as a brand, has maintained its stronghold as the largest fastfood chain in the Philippines. It has also worked to promote Filipino culture by supporting the Department of Tourism’s campaign to promote Filipino food, a first ever undertaking. Over the years, Jollibee Foods Corporation has had a part in shaping Philippine business, culture, and society.
Catch these agents of innovation in this year’s festival. Tickets are available through our website www.adobofestivalofideas.com/tickets/ or ticket2me.net/e/4067/tickets at PHP 5,000 at regular price and PHP 2,000 for students, inclusive of coffee and lunch. There’s also a group package of 10+1 tickets for PHP 50,000. For further inquiries, reach out to the adobo FOI team through our website at www.adobofestivalofideas.com or shoot an email to events@adobomagazine.com, or call up (+632) 884 50218.
The adobo Festival of Ideas is sponsored by the following:
