ASIA-PACIFIC – JAKARTA, INDONESIA, MARCH 2011 – Former Publicis Manila Strategic Planner Melissa Torre has been appointed as Senior Planning Director at Y&R Jakarta. She joins the agency with over 11 years’ experience in advertising, including strategic planning and account management.
Torre was Lead Planner for major FMCG, pharmaceutical and personal care brands for Nestle, Pacific Meat Company Inc. and United Laboratories Inc. at Publicis Manila prior to joining Y&R Jakarta.
At Y&R, Torre will be responsible for establishing a more interactive and collaborative planning department as well as acting as lead planner for key agency accounts including the Danone portfolio and LG.
Commenting on her appointment, Andrew Dowling, CEO, Y&R Jakarta said, “We are excited to have someone of Melissa’s experience and talent on board. She brings to Y&R an in-depth understanding of how to uncover true consumer insights that sell products. Melissa will help lead and drive the new era of integrated and strategic thinking at Y&R.”
Torre said, “I welcome this new and adventurous phase in my career; I find it an exciting challenge to be planning in a different market and mining for local and culturally relevant insights. With the support of Andrew and the rest of the Agency team I look forward to helping achieve new things for Y&R Jakarta and our clients.”
