Campaign Spotlight

Campaign Spotlight: 1 Family, 60 Christmases – This Carrefour Holiday Ad Explores the Dynamic Story of One Family with Publicis France

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In this 90-second film by Publicis France, Carrefour celebrates the traditional Christmas Eve dinner with the family, and thus shows the evolution of consumption habits from the 1960s to the present day.

With Françoise Hardy’s song “Gli Altri” playing in the background, the script plunges the audience into a societal and family setting where we follow the evolution of ways of life through time… It is also the opportunity to rediscover, nostalgia, the emblematic toys and other products that are part of Christmas memories. This realization is an opportunity for the brand to thank consumers for their trust and the 60 Christmases spent with them.

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CREDITS:

Carrefour
Marketing management France and Group: Amélie Oudéa-Castéra, Élodie Perthuisot, Nathalie Jacquier, Jennifer Peyre
Agency: Publicis France
Account team:Christian Verger, Cécile Moreau, Aurélie Fossoux
Chief Creative Officer: Anne de Maupeou
Creative Director: Clément Sechet, Jean-François Goize
Strategic Planner: Sarah Lemarié
Social media strategy: Gautier Rennes, Julien Petit
TV producer: Cleo Ferenczi
Post-production Prodigious: Nathalie de Ramecourt
Production: Insurrection
Director: Thierry Poiraud
Producer: Valentine Gomes Ferenczi
Production manager: Benoît Roques
Post production manager Insurrection: Clémence Cuvelier
Chief operator: Mathias Boucard
Musical Supervision: Alexandre Rabia
Sound Production: Schmooze
Sound Producer: Matthieu Sibony
Sound mix: Sylvain Rety
Post production image:Mikros
Post Production manager:Quentin Martin
Chief editor: Sophie Fourdrinoy
Editing assistant: Zoé Sassier
Calibrator: Jean-Clément Soret
About Carrefour France

In France, Carrefour is present in 4 formats (hypermarket, supermarket, proximity, cash&carry) and more than 5,600 stores. For more than fifty years, Carrefour has been a partner in the daily lives of millions of customers by offering them a wide choice of products and services at the best price. To meet new consumer trends and make it easier for its customers to shop, Carrefour develops multi-channel solutions (e-commerce, Drive, Click and Collect, express delivery, mobile applications). Carrefour is the second-largest distributor in the world and the largest in France, with 115,000 employees and more than 3 million customers in France every day. Through its daily initiatives, Carrefour is committed to a more sustainable and responsible business. The group’s CSR approach is based on 3 pillars: the fight against all forms of waste, the protection of biodiversity and the support of the company’s partners.

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