ASIA-PACIFIC – SYDNEY, AUSTRALIA, MARCH 29, 2011 – Omnicom media agency OMD Australia has been appointed the AUD10-M national media planning and buying account for online dating site eHarmony, which was lanched in Australia in 2007. This appointment follows a comprehensive pitch process that began in December last year after eHarmony sought and received expressions of interest from a number of major agencies.
Jason Chuck, Australian Country Manager at eHarmony said, "We’re really excited to be working with OMD who demonstrated a great balance between forensic DR techniques and strategic insights that can help take our brand to the next level".
Mark Jarrett, General Manager, OMD Sydney said: “eHarmony is the world’s most trusted online dating service, and we are absolutely delighted that they have chosen OMD for a long term relationship. This reinforces OMD’s position of having the best in breed direct response and analytics working hand in hand with media strategy."
The appointment takes effect in April.
