#GoJumpers by M&S
The second House of Pain’s Jump Around plays, Marks & Spencers’ #GoJumpers for Christmas already set itself as a refreshing piece of advertising than the usual cozy and warm format for Christmas. Setting a different mood to get everyone on their feet and dance it out, M&S breaks off of the conventional by inserting hip-hop onto every frame of the ad—at the same time showcasing their sweaters and scarves in a minute of fun and upbeat jumping. This campaign, without a doubt, will get you dancing.
Gift It Forward: A Cardi Carol by Pepsi
Cardi B stars as herself in a spiteful attempt to replace Santa Claus. The ad opens in a classic storybook-style tale of a young Cardi not receiving a gift from Santa for being naughty. But being naughty and nice is what makes her herself, so she swore to give everyone gifts which comes in the form of a Pepsi Gift of Cash. Very much like the Father Christmas’ workshop in the North Pole, Cardi B had her own twerk shop where the Pepsi cans are manufactured. The merry elves thumped and jumped to the tune of Here comes Cardi B, not Santa Claus.
Tesco Delivers Christmas
Sleighs are out and Tesco delivery trucks are in the latest campaign of Tesco to bring Christmas into every family’s dinner table. During his last shift before Christmas, a Tesco delivery guy gets caught in a tangle of lights and gets zapped into different locations and timelines of Tesco’s hundred years of #DeliveringChristmas. Granted access to time travel, he goes through different decades, even making a pit stop at the Buckingham Palace and in a Bull eye’s game all in one night. The charming and festive advert closes as his time travel eventually ends with his van taking him home to his family.
Edgar the Dragon by John Lewis & Partners, and Waitrose & Partners
Edgar goes into hiding because of shame until his friend, Ava, gives him a gift, something he can fire grill to make peace with everyone in the village and earn his acceptance.
All Mariah Carey wants this Christmas by Walkers
Mariah Carey is known for many things, but her rendition of “All I Want for Christmas is You” seems to have taken a life of its own. While the diva is a firm believer that Christmas is the season of sharing, she has her reservations especially when it comes to Walkers Crisps. The latter–which boasts of its tagline: “Too good to share” is caught in a tug of war between the singer and an elf. Winning the tugging her way, Mariah belts out a whistle that left the elf no choice but to let go of the crisps.
Holiday — The Surprise by Apple
The kids continue being rowdy, refusing to go to bed, running around the house, all leading up to an early Christmas morning surprise for their grandpa. They gift him with a virtual storybook they made themselves with the nifty help of an iPad—telling their family’s story and making their grandpa’s Holiday.
Share Your Favorite Things by Frito-Lay
Rodgers’ and Hammerstein’s “My Favorite Things” perfectly qualifies for a merry Christmas tune but add Pitch Perfect Star Anna Kendrick and you have a Frito-Lay anthem for Christmas. The advert changes the lyrics of the Sound of Music song to tailor-fit Kendrick’s favorite snacks: Scooping Tostitos with salsa and queso, Lays and Doritos if I have my say so. The well-loved actress stays and sings for a full two-minute spot into a feast of the brand’s offerings instead of highlighting one particular product. This same move was what made their Superbowl ad, starring Peter Dinklage and Morgan Freeman, remarkable.
Come Together by Levi’s
Chan wanders on the streets of Hong Kong and eventually locates his father who he has not seen for years. The two reunite in an embrace and reveal that the jacket was passed on from father to son, tugging on the heartstrings of those who cannot be with their families on Christmas.
Nicholas Sweep by Sainsbury’s
Ever wonder how Santa became Father Christmas? Sainsbury’s Christmas advert answers just this as they show 1869 London, the origin of the store. Nicholas, a young boy who works as a chimney sweep, picks up a clementine dropped by a thief, and is accused of stealing it. He was banished from the town as a punishment; but was rescued by Mrs. Sainsbury who witnessed the entire incident. She gives Nicholas a sackful of Clementines, but he reluctantly accepts because he cannot pay for them. She simply answers him, “If you can’t do something special for Christmas, when can you?”
Nicholas sneaks into the town at night and drops a piece of clementine into each chimney sweep’s socks, making it the first ever night Santa Claus gave presents to nice kids.
Gift the Thought by GAP
Gap’s advert is a nostalgic one. Telling the story of a mom and her son, Gift the Thought is a montage of growing up with the iconic GAP hoodie; from playing with pets, having a girlfriend, riding a skateboard, and eventually growing out of it as he becomes a young man. The mom thanks her son for being there all along by giving him a new hoodie he can make new memories wearing.
