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ING Direct tells tales of the animal kingdom

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GLOBAL – JUNE 7, 2011 – Beattie McGuinness Bungay has come up with three fables as TVCs for ING Direct: an itchy bear finding a  tree to scratch against, a vole who wants to build a house, and a donkey who wants to protect his carrot.
 

 

 

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In contrast to the usual bank-office scenario, the commercials  are metaphors for real-life situations. Ask the right person and save time, urgent questions need urgent answers and no one likes their time being wasted. These are life lessons not only appeal to the inner child within adults, but also to kids who may just get a headstart towards financial independence.

ING Direct is a branchless direct bank which offers services over the Internet, phone, ATM or by mail, and focuses on simple, high-interest savings accounts. It has operations in Australia, Austria, Canada, France, Italy, Spain, the United Kingdom and the United States. 

Psyop directed the spot and created the visual effects, and also shares the production company credits with Smuggler. 

 

CREDITS

Client: ING Direct

Titles: Vole, Donkey Bear

Agency: Beattie McGuinness Bungay

Creative Directors: Matt Gooden and Ben Walker 

Art Director: Matt Gooden 

Copywriter: Simon Bere 

Producer: Anna Murray 

Account Director: Toby Green

Account Manager: Katie Gilbert

 

Director: Psyop

Production Company: Psyop / Smuggler

Psyop Creative Directors: Todd Mueller and Kylie Matulick 

Psyop Executive Producer: Kim Wildenburg 

Psyop Producer: Amanda Miller 

Psyop Associate Producer: Chase Masterson 

Smuggler Executive Producer/Partner: Patrick Milling Smith

Smuggler Executive Producer/Partner: Brian Carmody

Smuggler Executive Producer/COO: Lisa Rich

Smuggler Executive Producers: Allison Kunzman, Laura Thoel

Smuggler Live Action Producer: Nick Fewtrell 

Director of Photography: Vladimir Smutn

 

Visual Effects: Psyop 

VFX Supervisor: Andrew Romatz 

Designer: Jordan Metcalf, Andrew Park 

Storyboard: Artist Vinny Dellay 

Editor: Brett Nicolletti 

Lead Technical Director: Lane Jolly 

Lead Flame: David Parker 

Flame: John Shirley 

Lead Desktop Compositors: Lane Jolly, Ryan Raith 

Compostiors: Ryan Raith, Lane Jolly, Cris Kong, Danny Koenig, John Brennick, Falko Paeper, Sohee Sohn, 

Modeler: Yuchihiro Yamamoto 

Texture: Yuchihiro Yamamoto 

Lighters: Barry Kriegshauer, Yuchihiro Yamamoto 

Roto: Austin Brown, Filaments, 

Tracker: Mark Lipsmeyer 

 

Telecine Company: MPC 

Colorist: Mark Gethin 

 

Music Company: Human 

Composer: Sloan Alexander 

 

Sound Mix: Wave Sound 

Mixer: Jack Sedgwick 

 

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