Jollibee talks digital at IMMAP’s free webinar on June 15

PHILIPPINES – JUNE 10, 2011 – The Internet and Mobile Marketing Association of the Philippines (IMMAP) invites marketers, ad agency professsionals, students and digital enthusiasts to its free live webinar with Pauline Lao and Manolo Almagro of Jollibee, the country’s largest home-grown fastfood chain. The online interview "Is Digital becoming a priority for brands?" is the second installment of the four-part Going Digital: Industry Leaders On How Digital Changed Marketing webinar series.

Pauline Lao worked for 17 years in Procter & Gamble and retired as Director for Consumer Connections. She is currently Jollibee’s Director for Marketing Communications. Manolo Almagro is her Digital Initiatives Consultant at Jollibee. He also recently developed an integrated digital advertising strategy for Globe Telecom.

 

Lao and Almagro will discuss on digital and how it has changed the communications of brands such as Jollibee, its challenges, how it fits into the marketing mix and creativity in digital. 

 

Register for the webinar to ask them your questions live at www.DigitalisNOW.com. The webinar will be on Wednesday,  June 15, 2011 at, 6:00-8:00 pm (+8:00 GMT)

 

Going Digital is a program IMMAP’s Certified Digital Marketer Program and eLearning Edge.