MIAMI, FLORIDA – While most brands would likely stick to something lively and fun for the Super Bowls, Google has decided to go with a more touching approach in this spot. Voiced by what sounds like an elderly man, the narrator talks to his Google Assistant who helps him look back at the touching moments he spent with his wife Loretta.
https://www.youtube.com/watch?v=6xSxXiHwMrg&feature=emb_logo
The ad is basically a showcase of how intuitive and interactive Google Assistant is, able to understand specific commands, and even taking notes and reminders for you as you speak. The narrator slowly walks us through his cherished moments with his wife, telling Google to remember certain things for him in some events. As the story unfolds, we get to know who Loretta is, and how Google is helping the narrator feel the love all over again.
In a blogpost, Google Chief Marketing Officer Lorraine Twohill wrote, “The ad reflects our goal to build products that help people in their daily lives, in both big and small ways. Sometimes that’s finding a location, sometimes it’s playing a favorite movie, and sometimes it’s using the Google Assistant to remember meaningful details.”
Twohill further clarifies that the story is inspired by Googler’s grandfather, who “At 85, to an audience of millions, he’ll be making his film debut. We couldn’t be happier for him.”
The tearjerking film entitled “Loretta” is an homage to Google’s first Super Bowl ad released ten years ago that followed a similar structure – a person using Google’s services that follows a certain story. In “Parisian Love”, we follow someone who starts an adventure by searching for schools in Paris and eventually Googling things like how to say hi in French or ask a Parisian girl out on a date.
“Loretta”, made entirely of old photos and short snippets of the couple, is a dramatic one set to a repetitive yet sinking piano score. But it’s not all too bad, as the narrator slowly talks about how happy he is having met Loretta, ending his speech by saying he’s the luckiest man in the world. And we can’t help but feel lucky getting to know the man and his wife too.
