Campaign Spotlight: Nike Channels Their Inner 80’s in ‘Class Workout’ Created by Pi Studios

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AMSTERDAM, NETHERLANDS — Nike’s newest campaign will have you grooving and dancing to the beat in this 45-second spot called ‘Class Workout’.

https://www.instagram.com/p/B8YwPLiHM8S/?utm_source=ig_web_button_share_sheet

The video was created by Amsterdam-based creative agency Pi Studios, to introduce the newest Super Reps sneaker range, that is claimed to be designed for high intensity classes.

Throughout the video, the sneakers are put to the test in a series of workouts, by the Nike X Intersport Crew, featuring gym trainer and workout influencers Rowen Aida, Elena Bulkowski, Robin Couprie, Oliver Nink, Raymond Paldanius, Simon Zhao, Ahmed Jaffer and Amy Cousins.

From the VHS style of editing to the funky disco music, the campaign would surely energize you to get out and work out. Stay tuned on Nike and Intersport Instagram accounts for any updates on their newest sneaker range and campaign.

CREDITS

Client

Brand: Nike
Brand Director: Silke Repky
Brand Manager: Debbie Looijen
Digital Brand Specialist: Luis Ruland

Pi Studios

Executive Producer: James Emtage
Producer: Francesca Ali Mirza
Production Director: Kim Buttery
Business Director: Agathe Derrstroff
Business affairs: Barrie Williams
Camera Assistant/DIT: Richard Hu
Edit/Grade: Richard Hu
Design Director: Seth Josephs
Design & Animation: Nick Fatouris

Production

Director: Matt Holt
Director of Photography: Simon Elsbury
Gaffer: Colin Thwaites
Art Director: Amelia Annfield
Runner/Assistant to Art Director: Nathaniel Dinham
Lead Hair & Make up stylist: Dorita Nissen
Assistants to Hair & Make up stylist: Topaz Chamberlain-Knight & James Catalano

Post Production

Sound Design: Birdbrain

Talents:

Rowen Aida
Elena Bulkowski
Robin Couprie
Oliver Nink
Raymond Paldanius
Simon Zhao
Ahmed Jaffer
Amy Cousins