MANILA, PHILIPPINES – Publicis Groupe Philippines announced the promotion of Jerome “Jay” Lim as Head of Publicis Media Philippines. He is tasked to lead the entire Publicis Groupe’s media business composed of media brands Starcom, Zenith and Spark Foundry, and capability brands Performics and Liquid Thread.
Lim assumes his new role with an outstanding track record of driving transformation across media organizations. With a career spanning more than 15 years, Lim was most recently the General Manager of Spark Foundry, and has previously held roles at media agencies including Starcom Mediavest, Zenith Optimedia and Universal McCann.
“Jay is a highly experienced and dynamic leader in the industry. His leadership of Spark Foundry has resulted in strong organic growth and exciting new business wins. Clients see him as a true business partner, and his people value him as an inspiring leader. On top of this, he has been instrumental in driving data and technology usage across Publicis Groupe’s media brands in the country.” Ken Lingan, Chief Executive Officer of Publicis Groupe Philippines, said.
“I am looking forward to my new and very challenging role in continuing the development and growth of Publicis Media in the Philippines. I am excited to lead and work with some of the most talented people in our industry. Publicis Media is committed to create efficiencies and drive new levels of scale and client value through our combined media expertise and capabilities.” Lim commented.
A BS Statistics graduate of the University of the Philippines – Diliman, Lim has diverse experience across strategic integrated planning, buying optimization and data and analytics.
