Reclaiming men’s personal space at the shopping mall

ASIA-PACIFIC – JULY 2011 – The battle of the sexes just became more concrete. Berger Paints and Leo Burnett Melbourne painted men some personal space in the ultimate woman’s space, Australia’s biggest and busiest shopping centre, Chadstone.

 

To show men the potential that lies in their own backyards, the agency created an inspiration center filled from the paint up with man stuff to show that there is still a space at home that they could call their own – a Man Space.  

 

 

While it is unknown how many men took their brushes to their patios, no doubt a good number had an enjoyable time not shopping.

 

 

CREDITS

Agency: Leo Burnett Melbourne

Client: Berger Paint

Executive Creative Director: Jason Williams

Creative Group Head: Andrew Woodhead

Copywriter: Andrew Woodhead, Eamonn Dixon

Art Director: Justin Nagorcka, Richard Walker