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ASIA-PACIFIC – SHANGHAI, CHINA, JULY 28, 2011 – Ong Kien Hoe joins TBWA\Shanghai in the first week of August as Group Creative Director, bringing with him more than 10 years of brand-building experience in the industry.
Having worked with Saatchi & Saatchi and Ogilvy in both Malaysia and China, Ong will work towards TBWAShanghai’s ambitious vision of becoming the iconic creative company in China.
Ong’s creative caliber has helped pave the way for global and local companies in China. He has worked some of the world’s biggest brands including Unilever, Lee Jeans, Toyota, Lexus, Volkswagen, Guinness, Tiger Beer, Nippon Paint, Samsung, Sony, Kraft, Mead Johnson, Dumex, Procter and Gamble, Standard Chartered Bank, Starbucks, Telekom Malaysia and Lenscrafters.

 Ong has won numerous awards at Cannes Lions, One Show, D&AD, the Clio Awards, ADFEST, Spikes Asia, Australia’s ‘Award’ Awards and London International.
The announcement follows digital specialist Dwayne Koh’s appointment as TEQUILAShanghai as Group Creative Director.
Edmund Choe, TBWAGreater China Co-President and Head of Creative, said, “With the pace of change happening around us every day, innovating and having the right people in the right place is one of the musts to lead the industry. Having Kien Hoe and Dwayne on board will have an enormous effect on other team members by inspiring and challenging the traditionally based minds, changing the way they think to come up with the Disruptive Idea that gets across different forms of Media Arts.“
On his appointment, Ong commented, “I am very excited to be part of a network that has created some of the best creative work in the world for clients like Apple, Adidas and Playstation. I want to do the same at TBWAShanghai – to make it one of the most creative agency networks in the world.”
