Spikes Asia 2011: Hakuhodo, Wunderman and JWT seminars announced

ASIA-PACIFIC – JULY 2011 – Spikes Asia has added three more seminars to its highly anticipated speaker programme.

 

JWT presents "Breeding Creativity With Cultural Diversity" with the network’s Regional Executive Creative Director Tay Guan Hin and Southeast Asia Planning Director Pete Heskett on how multicultural experiences liberate people from their current mindset and expand their creative thinking.

 

Hakuhodo Tokyo Creative Director and industry journalist Usagi Ishii will show local and international case studies that illustrate how creativity is going beyond advertising and expanding into new fields in the Hakuhodo seminar "Leading The Non-Ad Charge".

 

As Direct and Promo & Activation Jury President, Wunderman Chairman & CEO Daniel Morel will deliver his President’s Address on how the old world of mass media-led marketing is morphing into personal, technology-powered, interactive experiences at a formidable pace.

 

This year delegates can hear live translations of the seminars in Chinese, Japanese and Korean in the festival hall.

 

Sign up before August 1 to avail of the Early Bird reduced delegate fee. More information at www.spikes.asia.