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PHILIPPINES – AUGUST 1, 2011 – Admax, the leading online advertising network in Asia, strengthens its ranks in the Philippines by hiring former South East Asia Yahoo! Sales Lead Roderick Santiago as its Network Sales Manager in the country. This recent decision adds to the network’s series of key hires aimed to drive the business further in the Philippine market.
A digital veteran who had worked with some of the digital industry’s market leaders, Santiago brings to Admax sales expertise and deep insights on Southeast Asian markets, especially the Philippine markets.
Before joining Admax, Santiago was Business Director for Tribal Fusion. He had also worked for Yahoo! Singapore and Yahoo! Southeast Asia as Sales Manager, leading its travel and FMCG divisions.
Admax Philippines Managing Director Gary Chin is excited about this latest addition to the Admax family: “Roderick’s keen knowledge on Philippine markets will help support our plans to forge stronger relationships with our advertisers. With his solid marketing background, I believe Roderick will provide creative and effective insights and ideas in meeting the market needs."
