SINGAPORE, AUGUST 24, 2011: Feeling generous? Then BBH Asia Pacific has got just the right thing for you. The creative powerhouse built a Facebook-powered machine that “tips” service establishments across Singapore, to promote the second series of the TV show “_Can You Serve?_”.
Through canyouserve.com, Facebook users can vote for their favorite service establishment. The whimsical machine drops a dollar into the jar and displays a personalized Thank You for every vote.
The 3×3 meter contraption is loaded with 10,000 S$1 coins and will go live at ION Shopping Centre’s basement over the next few weeks. The contents of the jar will then be awarded to the establishment with the most votes, and a few lucky voters will win prizes from the establishments featured in the TV show.
“How much is a ‘Like’ worth? We’ve all done it, but does it mean anything? How about $1 to your favorite establishment for every Like?”said Noel Yeo, Creative Director, BBH Asia Pacific/
“_Can You Serve?_” is an eight-part reality TV show which seeks Singapore’s customer service superstar through a series of weekly service challenges. The show airs on Tuesdays, 9pm on Mediacorp Channel 5 and was produced by active TV in partnership with BBH, on behalf of GEMS UP, and supported by the Restaurant Association of Singapore, Singapore Hotel Association and Singapore Retailers Association. Media
is by MEC.
"_Can You Serve? _is back, and better than ever. The cast, the challenges, and the production make it one of Singapore’s great home-grown TV formats. Which is essential, if it is to achieve its objective of improving the reputation and standards of Singapore’s service industry," said Richard Powell, Head of Content, BBH Asia Pacific:
