SINGAPORE, AUGUST 26, 2011: For creatives and marketers, success is all about stepping up their game. This means knowing a thing or two – or everything – about the latest trends. Spikes Asia gives ample servings of such through a series of debates that will tackle the biggest innovations in building brands.
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From crowd-sourcing to product placement, and even “gamification” – no marketer should miss these sessions on September 18, 19, and 20 at the Suntec in Singapore.
First stop, “Gamification”: a new word but not a new concept. While it has been at the heart of promotions strategy for years, new technologies have fueled an explosion of applications for it. TBWA\Worldwide’s CMO Laurie Coots will talk about how brands around the world are using the addictive and proven “hooks” of gaming to drive creative engagement, transactions and ultimately loyalty.
Next is a discussion on consumer co-creation, its best practices and its impact on marketers and their agencies. Reps from leading international brands and agencies such as Coca-Cola, Microsoft, DraftFCB, Diageo and eYeka will dish their secrets on attracting crowds that go beyond Facebook likes and freebie hunts.
Last but not least, advertisers are sure to look forward with renewed interest at the placement of brands in various entertainment genres. CASBAA’s Jill Grinda leads a discussion in which Turner Broadcasting System showcases its successful branded content project on pay-TV channel Cartoon Network with Prudential as a case study. OgilvyEntertainment discusses branded content from an agency point-of-view.
Learn more about these talks on Spikes. Asia.
