MANILA,PHILIPPINES, AUGUST 26, 2011: From TV to Billboards, all the way down to tabloids and magazines – Anne Curtis is obviously one of the most ubiquitous Philippine celebrities of late. But that might have to change a bit as Smart Communications hides the famous actress in its latest campaign.
“Find Agent Anne” is an online effort that has her commercial character, Agent Anne, hiding and jumping from one website to another. The latest in the giant telecomm brand’s consumer engagement efforts, the search kicks off when Smart subscribers log on to www.smart.com.ph/realunlipostpaid. There, they will receive instructions on how to find Agent Anne. Once you spot her, click on her and you will be brought to a secret website where you can sign up and get exclusive news about Smart’s UNLI postpaid plans.
The Agent project also veers away from Anne’s traditional image. The usually bubbly actress transforms into the vampish Agent Anne, – in her full, acrobatic , purple latex-clad glory. “I liked it when they told me how the online thing would work out—yung bigla na lang ako sumusulpot sa iba-ibang website, (the surprise of having me suddenly pop up in sites)” said Anne.
“Agent Anne’s” search challenge is in line with Smarts UNLI Postpaid Plans new offer. The innovation literally makes keeping tabs on your bill a thing of the past. For a low monthly fee of P299 or P599, users can now get an UNLI text or UNLI call and text. That’s goodbye to reloading and hello to more “Agent Anne” hunting. “The subscribers are getting the best and it’s the real thing. They no longer have to worry about reloading. It’s the Smart choice,” she says.
