ASIA-PACIFIC – SINGAPORE, AUGUST 2011 – Estee Lauder has announced the reappointment of Blugrapes as its Social Media agency in Singapore for 2011-2012 following a closed door pitch. The agency has been managing the Estee Lauder Singapore Page since late 2010.
Blugrapes will continue to be in charge of managing Estee Lauder’s social media activities by providing strategic and management services, including direction on strategic development, content creation, media optimization and development of application solutions.
“We’re glad to reappoint Blugrapes as our Social Media agency. They have provided strategic and valuable insights when it comes to integrating traditional and social media marketing and we are confident that with this reappointment, the Estee Lauder Singapore social media community will be even more engaged and exciting.” says Jo Yong, Brand General Manager of Estee Lauder, Singapore.
“Social media continues to make its mark as one of the most effective platforms for brands to directly engage with their consumers. As marketers better understand the medium and the expertise needed to truly leverage it, we hope to bring tremendous innovation to enable long-term engagements and interactions between the best brands and their growing online communities,” said Ryan Lim, Business Director of Blugrapes.
