ASIA-PACIFIC – AUGUST 31, 2011 – Spikes Asia has announced the launch of the Spikes Young Marketers Academy, a learning program targeted at marketers and brand managers aged 30 years or younger. It will take place during the Spikes Asia festival in Singapore from September 18-20.
The objective of the Spikes Young Marketers Academy is to address the importance of creativity in brand communications and strategy and to equip young marketers with the skills, best practices and inspiration needed to help them achieve more world-class communication for their brands and to maximize the value of client-agency relationships.
A select group of young marketers will be tutored by Jörg Dietzel (pictured), Author and Lecturer at Singapore Management University (SMU) and National University of Singapore, where he teaches advertising, strategic brand management and promotional management.
The intense three-day programme will include partaking in the festival activities, including seminars and workshops, as well as enjoying exclusive tutorials, presentations and discussions on a variety of subjects such as why creativity matters for brands today, characteristics of winning global brands, current market trends and analysis, managing the creative process, creative effectiveness and aligned creativity amongst others.
“We’ve seen a sharp increase in the number of brands attending Spikes Asia as the importance and interest in learning more about creativity in brand communications increases,” says Myriam Coupard, Spikes Asia Festival Director. “The Spikes Young Marketers Academy, will offer a unique platform for young clients to further engage with the creative industry as well as providing a more in-depth understanding of the creative process. The experience will no doubt assist in the development of their careers.”
Tim Love, Vice-Chairman and Chief Executive Officer APIMA, Omnicom Group, says, “We are honored to be sponsoring the first Young Spikes Marketers Academy. This is an investment we are making as a result of our and our companies’ strong belief that every problem is a learning opportunity; every learning a t to teach.”
There is no registration fee for the Spikes Young Markers Academy however places are limited. Companies that have so far signed up for the Academy include Dell, HSBC, Citi, Kraft, EDB and Microsoft. For more information and how to apply for a place, please visit www.spikes.asia/festival/marketers-academy.
The Spikes Young Marketers Academy is sponsored by Omnicom Group.Spikes Asia is jointly organized by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.
