GLOBAL – CHICAGO, ILLINOIS, USA, SEPTEMBER 7, 2011: The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than US$300B in annual marketing spend worldwide, has announced a peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition of PeerSphere will be launched in the fourth quarter of 2011.
The CMO Council will use cross-media content development and print customization technology from Quark and Ricoh to develop the print and digital publication, as well as create more localized versions that will increase audience relevance, interaction, and interest in North America, Europe, the Middle East, Africa, Asia, and Latin America. With a database of more than 60,000 marketers and some 2,000 content syndication partners, the CMO Council plans to combine the power, pull, and punch of print and digital publishing to further its global knowledge transfer mandate.
PeerSphere will be a high-quality, 40-page print journal with a companion digital magazine aimed at computer, tablet, eReader, and smartphone users. This will leverage the CMO Council’s extensive content engine and archive of CMO interviews, contributed articles, regional views and perspectives, case studies, award submissions, and best practice insights, as well as facts and stats.
The digital version will be offered on a subscription basis to global marketers, as well as marketing associations, institutes, universities/business schools, training centers, libraries, agencies, consultants, and solution providers.
“PeerSphere will include pithy, pointed, and thought-provoking content,” noted Donovan Neale-May, executive director of the CMO Council. “We will rely heavily on peer-based perspectives, profile stories, and best practices. We will seek to inspire, enlighten, and engage with global insights and innovations from a cross-cultural, cross-border marketing world.”
