USA — The past few months and weeks tainted by the growing presence of the COVID-19 pandemic almost seems something off of a blockbuster movie, one that we’ve watched before but never really know the ending of. Facebook’s latest film, “Never Lost” is a play on this idea, with phone-recorded videos, high-definition broadcasts, and images from all around interweaved together, showcasing what the world is going through at this time.
The film, created by creative agency Droga5, is a moving piece presenting the heart-wrenching realities and stories we’ve been seeing on social media happening in the different parts of the planet: the deserted streets surrounding the Eiffel Tower, the eerily empty subway trains in New York, and families torn apart by the virus.. everywhere.
What makes the film even more powerful are the striking words from British poet Kate Tempest’s 2019 poem “People’s Faces” being recited as we see picture after picture of emotional images stitched together. This is also a nod to the impact of smiles and seeing people’s faces in our journey of hope in these trying times.
“There is so much peace to be found in people’s faces.”
“We made a short film “Never Lost” to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part”, shares Co-Founder and Chief Executive Officer Mark Zuckerberg.
Sheryl Sanderg, Facebook Chief Operating Officer also shared her sentiments on the campaign:
“In moments like this of deep uncertainty, we look for hope – and seeing people reach out and support each other gives us that hope. We build resilience in ourselves and we build it in each other with each moment that reminds us that we are still here for each other.
To make it easier for people to get help and to find out how to offer support in local communities, we’re launching a new Community Help section at facebook.com/covidsupport. You can request help or offer it to someone in need, donate to fundraisers and volunteer for nonprofits in your community, all in one place.
We have also created a short film, “Never Lost,” which celebrates the ways people are coming together in this difficult time. I post this with my thanks to everyone who is working together to fight Covid-19.”
The campaign concludes with the introduction of Facebook’s COVID-19 relief platform, where users can offer or request support from neighbors, and launch their own fundraising initiatives: https://www.facebook.com/covidsupport
Credits:
Agency: Droga5 New York
Creative chairman: David Droga
Chief creative officer: Neil Heymann
Co-chief creative officers: Felix Richter, Tim Gordon
Global head of art: Alexander Nowak
Managing directo: Dan Gonda
Creative directors: Jono Paull, Dustin Tomes, Thom Glover, Marybeth Ledesma
Art directors: Paul Oberlin, Oscar Gierup
Copywriters: Josh Dimarcantonio, Stacy-Ann Ellis
Design director: Maria Wan
Senior designer: Eli Hochberg
Motion graphics designer: Michael Gaynor
Chief creation officer: Sally-Ann Dale
Director of film production: Jesse Brihn
Executive producer, film: Mike Hasinoff
Producer, film: Carlos Valvidia
Associate producer, film: Robert Matuluko
Senior music supervisor: Mike Ladman
Director of business affairs: Dan Simonetti
Senior business manager: Paul Van Dorpe
Celebrity talent relations lead: Whitney Vose
Traffic manager: Wendy Kaplan
Talent manager: Sunny Valencia
Graphics studio manager: Nereida Valles
Global chief strategy officer: Jonny Bauer
Head of strategy: Harry Roman-Torres
Group strategy director: Dan Ng
Strategy director: Cathy Song
Senior strategist: Graham Jones
Group communications strategy director: Yan Wang
Communications strategy director: Patrick Fahey
Senior communications strategist: Christin Wiegand
Group data strategy director: Wendy Kong
Senior data strategist: Daria Koren
Senior project manager: Simon Jolly
Group account director: Susan Pratchett
Account director: Gabrielle Barbuto
Account supervisor: Chelsea Elliott
Account managers: Roxanne Alberts, Cole Habersham
Client: Facebook
CMO: Antonio Lucio
Vice president, corporate brand marketing: Kate Rouch
Director, brand strategy: Andrew Stirk
Group creative director: Thomas Markham
Creative director: Zach Stubenvoll
Motion designer: Jerod Wanner
Director, brand programs: Mayumi Matsuno
Global director of brand marketing: Jasmine Summerset-Karcie
Marketing program manager: Kaitlin Giannetti
Marketing managers: Gregory Paige, Katie Secrest
Brand strategist: Josh Cleveland
Marketing insights director: Rick Malins
Marketing research manager: Jenn Dahm
Marketing researchers: Amy Huang, Lia Breunig
Director, communications planning: Radhika Narang
Communication planning manager: Dani Nichols
Brand communications lead: Lisa Stratton
Executive producers: Julian Katz, Maresa Wickham
Business affairs managers: Lauren Judelson, Kirsten Housel
Editorial: Second Child
Managing director: Scott Chinn
Editor: Nina Sacharow-Taylor:
Assistant editors: Emily Brennan, Jeff Leiser, Phil Serzo
Senior post producer: Sari Resnick
Post production: Blacksmith
Colorist: Mikey Pehanich
VFX 2D lead: Iwan Zwarts
Executive producer: Charlotte Arnold
VFX senior producer: Bindy St. Leger
Compositors: Ben Kwok, Robert Bruce, Jacob Slutsky, Daniel Morris, Yebin Ahn
Poetic song: People’s Faces
Artist: Kate Tempest
Sound: Wave
Sound designer & mixer: Aaron Reynolds
Executive producer: Vicky Ferraro
