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The One Show 2020: Philippines Lands 17 Spots on The One Show Shortlist, Led by TBWA\ SMP and McCann PH

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NEW YORK — The first shortlist of The One Show 2020 has just been released by The One Club for Creativity, the world’s foremost non-profit organization supporting and celebrating the global creative community. These are the campaigns that have made it through the first round of online judging, and will be assessed once more for the second round to determine The One Show finalists list, including those that will win either Gold, Silver, Bronze Pencils or Merits.

As creative agencies rejoice all around, the Philippines is also among those that have reason to celebrate as local agencies enter the shortlist with 17 spots on the line:

  • TBWA\ Santiago Mangada Puno — 4 entries
  • McCann Worldgroup Philippines — 4 entries
  • GIGIL — 3 entries
  • BBDO Guerrero — 2 entries
  • Petch&Partners — 2 entries
  • Ogilvy Philippines — 1 entry
  • Leo Burnett Manila — 1 entry
GIGIL / Manila
Studs
Levi’s
Creative Effectiveness
GIGIL / Manila
SHOP2GIVE’
Unilever
Creative Effectiveness
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City
Safer Kids
UNICEF Philippines
Creative Effectiveness
BBDO Guerrero / Makati City + Illusion CGI / Bangkok + PixelBox / Makati City + Flare Manila / Makati City
National Union of Journalists of the Philippines
Creative Use of Data
Leo Burnett Group Manila / Makati
Destructive Lamps
WWF – Philippines
Design
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City
BayBayan
Cultural Center of the Philippines
Design
BBDO Guerrero / Makati City + Flare Manila / Makati City
Font Books
Reading Association of the Philippines
Direct Marketing
GIGIL / Manila
Lucky
Snailwhite
Film
Petch&Partners / Metro Manila
Every Kind of N.Y.E.
Max’s Restaurant
Film
Petch&Partners / Metro Manila
Every Kind of Visitor
Max’s Restaurant
Film
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City
Safer Kids
UNICEF Philippines
Film
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Life Inside Of You
Johnson and Johnson Philippines
Health, Wellness & Pharma
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Life Inside Of You
Johnson and Johnson Philippines
Radio & Audio
McCann Worldgroup Philippines / Taguig + Hit Productions / Makati + Just Add Water / Makati
Lives – “Ben”
Fully Booked Philippines
Radio & Audio
McCann Worldgroup Philippines / Taguig + Loudbox Studios / Makati + Just Add Water / Makati
Life Inside Of You
Johnson and Johnson Philippines
Radio & Audio
Ogilvy Philippines – SoHo Square Philippines / Makati City + Ogilvy Asia / Hong Kong
Horoyoi Happy Hour Collection
Beam Suntory Asia
Social Media
TBWA Santiago Mangada Puno / Makati City + How’s Everything / Makati City
Safer Kids
UNICEF Philippines
Social Media

 

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Watch some of the Philippine entries that received the most spots:

 

The 2020 Pencil winners will be announced online through a streaming event which will be hosted in late May.

Check out the full shortlist here.

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