CHINA – TBWA\China has been named creative partner for 2020 League of Legends World Championship by Riot Games in China. It was announced today that the account was successfully awarded to the agency after a competitive pitch. The esport tournament will take place in the host city of Shanghai in the fall of this year.
League of Legends is the most popular PC game worldwide. As its yearly largest global esports event, in 2019, The World Championship brought in more than 100 million viewers, including a peak of 44 million concurrent viewers in the final competition.
TBWA\China’s scope includes strategic services, offline and online creative services as well as the content support.
“With the continued growing popularity of esports in the China market, we are excited to bring the 2020 League of Legends World Championship to China this year,” said Leo Lin, Head of China Riot Games. “With TBWA as our China creative partner, we look forward to taking our sports tournament to a new level.”
Joanne Lao, Chief Executive Officer TBWA Greater China: “We are honored that Riot Games has entrusted TBWA in China for this assignment. We look forward to contributing our strategic insights and disruptive creativity to support this amazing event.”
United around Disruption®, a strategic methodology and philosophy, TBWA was recently named to Fast Company’s annual list of the world’s most innovative companies for the second year in a row, citing TBWA’s ability to drive creativity on a global scale.
