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ABS-CBN, Publicis and independent agencies receive ad awards at 33rd CMMA

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THE PHILIPPINES – OCTOBER 2011: Now on its 33rd year, the Catholic Mass Media Awards (CMMA) handed out a total of 55 major awards and 25 special citations, with eight advertising awards, in recognition of print, television, radio, film, and advertising works that exemplified Christian values. The awards night was held last October 19 at the San Carlos Seminary in Makati City.
 
The Publicis network copped three awards, with Publicis Manila winning the Best Branded TV Ad rock trophy for “The t” for Nestle Philippines and a special citation for “Pag-ibig”, also for Nestle. Publicis JimenezBasic, meanwhile, received a nod for Best Branded Print Ad for its work “Faith” for Manila Bulletin. 
 

 

Publicis Manila "The t" Nestle Philippines
 

Sponsor
RocketScience "The Journey" Phoenix Petroleum
 
 

Independent agency Rocket Science tied with Publicis Manila for the Best Branded TV Ad, winning the trophy for “The Journey”, made for Phoenix Petroleum.J. Romero and Associates boosted the independents, with “Rosaryo” (PLDT) winning the second Best Branded Print Ad of the night.
 
ABS-CBN and DZMM each won an award for Best Public Service TV Ad, with “Sobre” and “Ang Laban ng Buhay”, respectively, while the Best Public Service Radio Ad went to Admix Inc. for “Buhay ay Buhay”.
 
In the Student category, "Sha" from First Asia Institute of Technology and Humanities and “Text” from Colegio de San Juan de Letran won Best Public Service TV Ad. Letran also bagged the Best Student Public Service – Radio Ad for “Kwento” and the Print equivalent for “1 Oras”. Lyceum of the Philippines received a Special Citation for the Public Service – Print Ad category for “Shade”.    
 
There was no clear winner among the broadcast networks, as ABS-CBN and GMA split the awards almost evenly. However, it was ABS-CBN who went home with four Hall of Fame Awards for Best News TV Program (TV Patrol), Best Magazine TV Program (Rated K), Best Radio Drama (Maalaala Mo Kaya sa DZMM), and Best News Radio Program (TV Patrol sa DZMM).
 

The CMMA was organized in 1978 by the late Jaime Cardinal Sin, with a vision and mission of rewarding and paying tribute to media products that enhance the human development of the Filipino audience through the competent and professional use of mass media and promoting the basic human values of love for God, respect for the natural environment, promotion of positive Filipino values, and love for life. 

 
 
CMMA 2011 WINNERS 
 
ADVERTISING   
Best  TV Ad – Public Service
Ang Laban ng Buhay   
Creative Communications Management   
DZMM   
 
Sobre   
Creative Communications Management   
ABS-CBN Corporation   
 
Best TV Ad – Branded
The t   
Nestle Philippines   
Publicis Manila, Inc.   
 
The Journey   
Phoenix Petroleum Philippines   
Rocket Science   
 
Best Radio Ad – Public Service
Buhay ay buhay   
Admix, Inc.   
Admix, Inc. Advocacy   
 
Best Print Ad – Branded
Rosaryo   
PLDT   
J Romero and Associates   
 
Faith   
Publicis JimenezBasic   
Manila Bulletin   
 
PRINT   
Best Comic Strip
A.Lipin   
Jess Abrera   
Philippine Daily Inquirer   
 
Best Comic Story
The Point Man   
Noel de Leon   
Gospel "K" Magazine   
 
Best Editorial Cartoon
2010 Elections vs. GMA’s Legacy   
Gilbert Daroy   
Philippine Daily Inquirer   
 
Best Family – Oriented Magazine
Kerygma   
Shepherd’s Voice Publications, Inc.   
 
Best Investigative Report
Women and War   
Ana Gloria Lucas   
World Mission Magazine   
 
Best Special Feature
Devotion to the Black Nazarene: A Pastoral Understanding   
Msgr. Clem Ignacio   
The Windhover : The Philippine Jesuit Magazine   
 
Best Children’s Magazine
Wings Magazine   
Saranggola Publications, Inc.   
 
Best Youth Magazine
Gospel "K" Magazine for High School   
Communication Foundation for Asia   
 
Best Local Community Parish/Newspaper
The Windhover : The Philippine Jesuit Magazine   
The Philippine Province of the Society of Jesus   
 
Best Entertainment Column
Between The Lines   
Fr. Bernard P. Nolasco, SDB   
Word & Life   
 
Best News Coverage
Coverage of Supertyphoon "Juan"   
Philippine Daily Inquirer   
 
Best Business Column
Business Matters   
Francis J. Kong   
The Philippine Star   
 
Best News Photograph
A Greatful Kiss   
Candice Anne l. Reyes   
Manila Bulletin   
 
Best Opinion Column
Iteach   
Jose Claro   
The Philippine Star   
 
Best Short Story
Love in the Afternoon   
Fr. Lorenzo Carraro, MCCJ   
World Mission Magazine
  
My life is all light   
Fr. Jose Antonio M. Rebelo, MCCJ   
World Mission Magazine   
 
Best Children’s Short Story
Hearty   
Fr. Armand Robleza, SDB   
Don Bosco Press, Inc.   
 
RADIO   
Best Counseling Program
Dr. Love Radio Show   
DZMM 630 / ABS-CBN   
 
Best Entertainment Program – Radio
Radyo Balintataw   
DZRH / UNESCO – I.T.I. Earthsavers Dreams Center   
 
Best Educational Program – Radio
Ikaw na ba? The Presidential Interview   
Super Radyo DZBB – GMA   
 
Best Drama Program – Radio
Dear Jasmin   
Tambayan 101.9 San ka pa! ABS-CBN
  
Best  News Commentary Tambalang Failon at Webb   
DZMM 630 / ABS-CBN   
 
Bombohanay Bigtime   
DYFM Bombo  Radyo Iloilo / Bombo Radyo Philippines   
 
Best  News Program – Radio
Radyo Patrol Balita Alas Dose   
DZMM 630 / ABS-CBN   
Best  Public Service Program – Radio
Aksyon, Oro Mismo   
Super Radyo DZBB – GMA   
 
Best Business News or Business Feature
That’s ENTREPtainment   
DZUP 1602 / UP Institute for Small – Sale Industries   
  
TELEVISION   
Best Entertainment Program
Us Girls   
Studio 23   
Party Pilipinas   
GMA 7   
 
Best Adult Educational/Cultural Program
I-Witness (Sandra Aguinaldo)   
GMA 7   
 
Best Children and Youth Program
Wansapanataym   
ABS-CBN 2   
 
Best Drama Series/Program – TV
Maalaala Mo Kaya   
ABS-CBN 2   
 
Best Station ID
"Ngayong Pasko, Magniningning ang Pilipino"   
ABS-CBN 2   
 
Best Talk Show
Mel & Joey   
GMA 7   
 
Best News Magazine
State of the Nation with Jessica Soho   
GMA News TV   
 
Best Public Service Program – TV
Unang Hirit   
GMA 7   
 
Best TV Special
Cheche Lazaro Presents   
ABS-CBN 2   
 
Best News Program – TV
24 Oras   
GMA7   
 
Best Special Event Coverage
TV Patrol   
ABS-CBN 2   
 
Under Special Investigation   
TV 5   
 
Best Religious Program
The Word Exposed with Bishop Chito Tagle   
Jesuit Communication Foundation   
 
Best Comedy Program
Pepito Manaloto   
GMA 7   
  
MUSIC   
Best Album – Inspirational
Inspirations   
Star Recording, Inc.   
 
Best Album – Secular
Ngayon at Kailanman: A tribute to George Canseco   
Universal Records, Inc.   
 
Best Music Video
Handog ng Pilipino sa Mundo   
ABS-CBN CCM / Star Recording, Inc.   
 
Best Song – Inspirational
Sayo Lamang   
Jamie Rivera w/ The Hail Mary the Queen Children’s Choir   
Star Recording, Inc.   
 
Best Song – Secular
Patuloy ang Pangarap   
Angeline Quinto   
Star Recording, Inc.   
 
CINEMA   
Student’s Choice Award for Best Picture
SA’YO LAMANG   
Star Cinema   
 
STUDENT   
Best Student Organ-Grade School
Centreglipiks   
Carmona Elementary School   
 
Best Student Organ-High School
The Crosier   
St. Agustine School   
 
Best Student Organ-College
Tampipi 6   
Palawan Technological  College, Inc.   
 
Best Student Public Service – TV Ad
Sha   
First Asia Institute of Technology and Humanities   
 
Text   
Colegio de San Juan de Letran   
 
Best Student Public Service – Radio Ad
Kwento   
Colegio de San Juan de Letran   
 
Best Student Public Service – Print Ad
1 Oras   
Colegio de San Juan de Letran   
 
Best Student Short Film
Krus   
University of Sto. Tomas   
 
Best Student TV Production
Mata ko, Paa mo   
Colegio de San Juan de Letran   
 
 
SPECIAL CITATIONS   
  
  
INTERNET   
Best Website
www.parentingworkvalues.com   
Center for Research & Communication, University of Asia & Pacific   
 
MUSIC   
Best Album – Inspirational
Arise & Walk   
Rev. Fr. Henry Bocala   
 
Best Album – Secular
Cmajor 7   
Cmajor 7 Productions   
  
ADVERTISING   
Best TV Ad – Branded
Pag-ibig   
Nestle Philippines, Inc.   
Publicis Manila, Inc.   
 
RADIO   
Best Counseling Program
Usapang Kapatid   
DZMM 630 / ABS-CBN   
 
Kahapon Lamang   
DYFM Bombo Radyo Iloilo   
 
Best Drama Program
Ave Maria Purissima   
Radio Veritas 846   
 
Best News Commentary
Bangon na Bayan   
Super Radyo DZBB / GMA   
 
Best News Program
Super Balita sa Tanghali, Nationwide   
Super Radyo DZBB / GMA   
 
Best Entertainment Program – Radio
Tunog at Tinig   
DZRH – MBC   
 
Awit, Tula at Balagtasan   
Radyo ng Bayan DZRM – PBS   
 
Best Educational Program – Radio
Katumbas ay biyaya   
DZRH – MBC   
 
Best Business News or Business Feature
SIKAPINOY   
DZMM 630 / ABS-CBN   
  
STUDENT   
Best  Public Service – Print Ad
Shade   
Lyceum of the Philippines   
 
TELEVISION   
Best News Program
TV Patrol Iloilo Una sa Balita   
ABS-CBN Iloilo   
 
Best News Magazine
Patrol ng Pilipino   
ABS-CBN 2
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