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ASIA-PACIFIC – SINGAPORE – NOVEMBER 22, 2011: Havas announced it is taking a majority stake in Siren-Communication – a boutique Singapore-based PR agency that specializes in social media, digital PR and content generation. The company will be renamed Euro RSCG Siren.
This move further improves Havas’ operations in Asia Pacific, following the acquisitions of Australia’s top independent creative agency Host and Hong-Kong based financial PR agency Porda, the opening of Arnold Shanghai and most recently, the strategic alliance with MedMed, one of China’s largest integrated healthcare communications agencies.
David Jones, global CEO Havas commented: "We’ve talked about our desire to grow both our digital business and our presence in Asia and this is another strategic step in that direction that delivers on both criteria.”
The acquisition brings Euro RSCG Siren into the global Euro RSCG network, one of the world’s top integrated creative agencies and ranked the largest agency by number of global brands for five years running by Advertising Age. Euro RSCG Siren will also become an integral part of the global Euro RSCG PR network – a best in class network known for their social media prowess.
Euro RSCG Siren partners with clients from a variety of sectors, such as IT, education, finance, logistics and lifestyle, including Brocade, Sophos, IDA Singapore, ESSEC Business School, RBS, Lion Global Investors, Atradius, ISC Global, and Frasers Centrepoint Malls.
Siren-Communication’s founder, Karen Flynn, will serve as managing director of Euro RSCG Siren and brings over 20 years of PR experience to the role, with previous stints at Burson-Marsteller, Blue Communications and Manning Selvage & Lee.
“Bringing Karen and her team into the agency strengthens our integrated offering through their digital-savvy approach to PR. Their skills in content generation and new media will add great value to our clients’ integrated marketing plans, and will be a fresh take on what PR can deliver,” said Matthew Fanshawe, managing director, Euro RSCG Asia Pacific.
"Joining Euro RSCG is a strategic move for us – our combined strengths will offer clients the much needed edge in marketing communication particularly in the digital and consumer engagement space and opens the door to a number of global clients looking towards Asia for future growth,” added Flynn.
