MANILA, PHILIPPINES – Honda Philippines has launched “THANK YOU ON-THE-GO-HEROES” campaign led by ASPAC-DAN that puts ‘thumbs up’ of the delivery riders in focus to salute our heroes. Under the Enhanced Community Quarantine aka Lockdown, Filipinos have to face no means of transport whereras foods/groceries delivery is a lifeline. Motorbikes are part of the infrastructure. Creatives can’t shoot as usual therefore ASPAC staffs shot riders’ faces with a smartphone at the doorstep. It’s a Work From Home production style.
CREDITS:
Photos by ASPAC-DAN members
Masako Okamura Executive Creative Director/Art Director
John Pablan Creative Director/Copywriter
Dustin Jake Garza Art Director
Carl Demigillo Editor
Yuki Koga Regional Account Director
Bryan Baybay Senior Account Manager
