SHANGHAI, CHINA — Geometry China, WPP’s end-to-end Creative Commerce agency, has been appointed by Singapore-based Kinofy to help businesses around the world enter the Chinese market with ease as the agency partner for ChinaGo! project.
China’s demand for overseas brands has been on the rise with imports growing by 10 percent in the first half of 2019, driven mostly by online sales of imports.
ChinaGo! project is an O2O instagrammable experiential brand tour that incorporates cross-border social eCommerce, O2O retail, O2O live streaming, O2O gamification and KOL marketing to drive the participating merchants’ business in China.
“Through Kinofy’s robust cross-border eCommerce platform, global brands can now enter into China in a smooth way,” Kawee Chong, CEO of Kinofy, said.
Geometry China’s CEO Tracy Fu added: “Our partnership with Kinofy embodies and demonstrates our omni-channel capability, helping overseas brands’ localization in China. We are delighted to provide in-depth insight and analysis of consumers in digital commerce space, which will eventually empower Kinofy’s services.”
