MELBOURNE, AUSTRALIA — Following a competitive tender process, PHD Australia has today announced its appointment as the new media agency of record for retail giant Spotlight Group, winning a media account valued at AUD 39 million.
The PHD network is part of the Omnicom Media Group, a division of Omnicom Group Inc. PHD Australia’s appointment is for all of Spotlight Group’s portfolio of iconic Australian retail brands including Spotlight, Anaconda, Mountain Designs, and Harris Scarfe. The account will be headquartered out of PHD’s Melbourne office.
“The final stage of the pitch was done via video call, a first for me,” said PHD’s Melbourne General Manager, Simon Lawson.
“I’m happy our enthusiasm for Spotlight Group’s brands and the ideas we put forward translated effectively in this format. We felt a strong cultural connection with the team at Spotlight Group throughout the process and we can’t wait to start making the leap with them.”
PHD Australia’s newly appointed CEO, Mark Jarrett added: “The last few months have been challenging for everyone, but this is an amazing opportunity, to provide growth for our business, our people and most importantly, for Spotlight Group. We look forward to building a strong and longstanding partnership with them.”
PHD Australia’s remit includes the development of communications strategy as well as media planning and buying across traditional channels, programmatic, and paid search.
The appointment will be effective as of Aug. 1.
