MANILA, PHILIPPINES — In the month of May, social media app KUMU gave app users the chance to watch Filipino performers Ylona Garcia, JayR and Mica, and Kris Lawrence in its “Pop, Drop, Unlock” online concert exclusive.
By tapping the contest tab on their mobile apps and choosing the campaign button, customers dropped concert virtual gifts for their favorite featured artists, unlocking the exclusive concerts once they reach the 2.5 million diamond mark.
Users who are able to unlock the exclusive concerts will be getting private notifications and invites via KUMU and get to watch the upcoming performances this month.
Since launching in 2018, KUMU has brought music artists to Filipinos who tuned in for livestream content and performances. With this series, the app will put the spotlight on four of the hottest pop and RnB acts who promise to wow their online audiences via the Pop, Drop, Unlock concerts.
“Pop, Drop & Unlock is great for artists like me who are deprived of performing right now,” said music artist JayR. “I live and breathe to be able to showcase my music in front of a live audience. Although it isn’t physically live, Kumu still provides a platform for us artists to be able to share our passion in front of a crowd. Majority of people are out of work and it’s the same for us artists.”
KUMU is a powerful social media platform that brings the voices of Filipinos from all over the globe at the forefront. Aside from presenting users real-time earning opportunities as a live streamer, chances to win cash in various game shows, and engagement in campaigns, KUMU also fosters communities that ignite relevant discussions among Filipinos.
Download the app for free at Google Play or the App Store
