TOKYO, JAPAN – Dentsu Inc. announced today that the Company had been awarded Regional Agency of the Decade – Asia at Cannes Lions 2020. The award was announced in the Lions Creativity Report of the Decade on Lions Live.
The Lions Creativity Report of the Decade recognizes and celebrates those that have performed to a level of consistent creative excellence based on the number of Cannes Lions the recipient was awarded over the past 10 years, from 2010 to 2019, and applauds a body of work that has made those recipients the most creative companies in the world.
Panasonic Corporation “Life is Electric” | (Grand Prix – 2016 Design Lions)
Honda Motor Co., Ltd. “Sound of Honda/Ayrton Senna 1989” | (Grand Prix – 2014 Titanium Lions)
The report comprises 12 categories of awards. Year upon year Dentsu has garnered numerous Lions awards in a wide range of categories, including Design Lions, Media Lions, Creative Data Lions and Titanium Lions, which honors the most innovative ideas within a new period. As a result, the Company was selected as Regional Agency of the Decade – Asia, thereby recognizing Dentsu as the most creative agency in Asia for 10 years.
The 12 Categories Comprising the Lions Creativity Report of the Decade
- Holding Company of the Decade
- Network of the Decade
- Agency of the Decade
- Independent Agency of the Decade
- Palme d’Or of the Decade
- Regional Agency of the Decade – North America
- Regional Agency of the Decade – Latin
- America Regional Agency of the Decade – Asia
- Regional Agency of the Decade – Pacific
- Regional Agency of the Decade – Europe
- Regional Agency of the Decade – MEA
- Brand Marketer of the Decade
