SINGAPORE — Havas Village Singapore is supporting Assisi Hospice, a charity providing palliative care, in its campaign, I CAN (I Care for Assisi Nurses) to draw awareness on the importance of nurses providing palliative care to patients and their families.
The campaign, which started on June 22 and will run till Nurses Day on Aug. 1 until Aug. 15, is being brought to life via a “Nursing Story” video that will play across OOH digital screens in Singapore and be further amplified on YouTube. Creative messages of the campaign will be promoted through Assisi Hospice’s social channels as well as through a specially created website www.icareforassisinurses.sg that serves as a platform to know more about the nurses as well as donate and leave messages of support and appreciation for them. The campaign received additional support from media partners such as Captive Media, Falcon Media, Split TV, MediaCorp, Teads and SMX.
Speaking about the campaign, Ms. Choo Shiu Ling, CEO, Assisi Hospice, said, “At Assisi Hospice, our mission is to be life-giving in all that we do. Our nurses have a calling to provide care, comfort and dignity to patients, no matter how challenging the circumstances may be. This is a platform for us to share their stories and pay tribute to them, especially on Nurses Day.”
Jacqui Lim, Group CEO, Havas Singapore added, “Our frontline heroes are a living proof of resilience who have gone beyond the call of duty, risking their lives to care for those in need. Through this campaign, we hope to make a meaningful difference by creating awareness for people in Singapore on the importance of palliative care nurses and help support them.”
Founded in 1969, Assisi Hospice provides palliative care for patients and families that preserves their dignity and quality of life. Patients of any race, faith and financial position are cared for by its team of specialist doctors, nurses, allied health and pastoral care professionals. When faced with life limiting illnesses, patients receive medical care, as well as psychosocial, emotional and spiritual care.
To donate or to leave a note of appreciation for the nurses, please visit https://icareforassisinurses.sg/
