VALENCIA, SPAIN — After beating 10 other communication companies in a public competition, Serviceplan Spain has been appointed sole agency for communication and creativity by the Palau de les Arts Reina Sofia in Valencia.
As the winning agency, Serviceplan Spain will be responsible for all communication and creativity for the Palau de Les Arts Reina Sofía, an iconic cultural theatre and opera theatre in Valencia designed by Valencian architect and engineer Santiago Calatrava and inaugurated in 2005. The Palau de Les Arts is an emblematic building that is part of the renowned architectural complex of the City of Arts and Sciences. The objective of the account is to position the Valencian center as a benchmark of cultural excellence on the national and international scene.
Following a successful pitch in the public competition against 10 other agencies, Serviceplan has been awarded the contract to carry out the communication strategy and consulting and creativity to cover the needs of the organization for two years. Serviceplan Spain has extensive experience with global brands such as Heineken, Puerto de Indias, Sales Force, Lufthansa, Mercedes-Benz, Val Venosta, Turismo Comunitat Valenciana, as well as proven expertise in the tourism, cultural and entertainment sector. This is a major new account for the international Serviceplan Group, which provides an opportunity to united creativity and innovation, and bring culture, opera and music closer to new audiences.
Luis Piquer, CEO, Serviceplan Spain commented: “The agency intends to communicate the cultural programme of the Palau de Les Arts Reina Sofia as a great centre for opera, music and other activities, and thus help cement its reputation as a benchmark of artistic excellence, seeking to bring its content closer to the public in Spain, as well as making it a benchmark of international cultural prestige”.
The work to be carried out focuses not only on communication, innovation and creativity, but also on strategic consulting with the purpose of formulating positioning and future strategies in accordance with the objectives set by the Palau de Les Arts. The Serviceplan Spain teams in Valencia and Madrid will work closely with those responsible for the different communication areas of the Palau de Les Arts in general, and be responsible for implementing specific actions centred around significant launches.
The Palau de Les Arts is equipped with the most modern technologies needed to constitute an avant-garde and modern space, which is the cultural catalyst that has made the Region of Valencia an international centre of musical excellence. Architect and engineer Santiago Calatrava was the creative genius behind the majestic building, which has equipped the city and Region of Valencia with the ability to be a player on the world stage of music, in particular opera and major musical shows.
