MANILA, PHILIPPINES — When the Philippines went into lockdown to prevent the spread of COVID-19, we retreated into our homes and gave up things that gave us joy. We gave up things like traveling, dining out, physically hanging out with friends. But in turn, we discovered new passions and new activities in the shelter of our homes. In doing so, we gained a new-found appreciation for the things we used to take for granted.
PLDT Home’s newest campaign video focuses on redefining relationships and creating deeper emotional bonds in the family by rediscovering one’s strongest connections at home. The short film “Rediscover Home” depicts the changes between the normalcy people used to enjoy pre-quarantine, and the life they now know in the new normal.
https://www.youtube.com/watch?v=2b-LEva1S9s
The video starts with the sudden announcement of the community quarantine, and how this compelled families to postpone the events they were looking forward to — from upcoming trips to exciting fiestas, quiz nights, videoke nights, travels, and get-togethers.
Despite these unprecedented changes, families found new ways to bond together such as family dinners, online shopping, and movie nights at home. Whatever lifestyles they are used to and different social status they are in, one thing is common: these families rediscovered the happiness and bond in simple things inside their homes.
“Rediscover Home” highlights that although many enjoyable activities have been put on hold for now, nothing compares to the joy that comes in rediscovering one’s home, creating deeper and meaningful relationships, and enjoying new bonding activities no matter how simple it can be as long as you’re in the company of the people that truly matter to you — family.
As we navigate the life in the new normal, PLDT Home captures how change can sometimes lay a new foundation for people to find things that are more meaningful, giving way for strongest connections at home as we #rediscoverwhatmatters and #rediscoverhome.
