SÃO PAULO, BRAZIL–Almap BBDO has created a film befitting the latest flavor of PepsiCo’s Doritos— Wasabi. The flavor is the latest addition to the brand’s portfolio and will be made available in Brazil starting September.
Created by Almap BBDO, the film pays homage to the country where the flavor has originated—capturing Japanese pop culture in an action-fantasy packed film.
The advert will be released in Doritos social media channels. Watch it below:
CREDITS:
Agency: AlmapBBDO
Advertiser: PepsiCo
Title: Doritos Wasabi
Product: Doritos
CCO: Luiz Sanches
Executive Director of Creation: André Gola and Hail
Creation Directors: Fernando Duarte and Henrique Del Lama
Creation: Bruno Byzuti and Lucas Andrade
Illustration: Fabio Vido
Audiovisual production: Vera Jacinto, Diego Villas Bôas and Vanuza Passos
Service: Fernanda Tedde, Tatiana Vidonscky, Ana Carolina Bergmuller, Rafaella Cioffi and Julia Reis
Media: Fábio Urbanas, Mauricio Felicio, Mariela Fernanda, Bruno Doretto, Mariza Akemi, Carolina Vartanian, Anderson Lent and Natalia Santos Barbosa de Sá
Planning: João Gabriel Fernandes, Mariana Corradi and Thassio Rolim
Digital production: Rodrigo Falcão, Aline Macedo, Raphael Caffarena and Victoria Lopes
Customer Approval: Daniela Cachich, Isabella Castilho, Ana Carolina Castanhe and Lais Pinto
Image Producer: The Youth
Director: Bueno
Codirection: Two Lost Kids Photography
Director: Yuri Maranhão
Steering Assistants: Kelly Bill
Camera Assistant: Rodrigo “Briza” Gonçalo
Art Direction: Camila Kogut
Mockups: Gustavo Horn Doritos
Mascot Fantasy: Miniart Beast Fantasy: Will Baptist
Costume: Aline Gattermann
Casting: Guilherme Koch (Call Me Cast)
Rental: Dudu Castello Branco
Production Director: Andrea Tomeleri
Executive Director: Carol Cherobim
Executive Production: Carol Cherobim
Production Coordination: Carol Cherobim
Post production / VFX: Colossal Mounter: Giordano Maestrelli
Color grading: Osmar Jr.
Finishers: Maria Luisa Machado and Luciana Lima
Animation Direction: Damned and Colossal
Post Coordination: Maria Machado and Daniel Maia
VFX supervision: Diogo Gameiro and Michel Takahashi
Coordination Assistant: Lu Krasa
Illustration: Monk Han, Cezar Berje and Illustrata Studio (Bruno Rodrigues, David Faraum, Victor Kahn)
Pixel Art: Didi Gameboy
Motion Graphics: Vinicius Kluge and Rafael Monti
Composer: Michel Takahashi, Karlos Schirmer and Yuri Resude
Animation painting: Gabriela Zanatta, Fernando Rangel, Danila Ribeiro, Monk Han, Guadalupe Vyleta, Thallyson Mikael, Mateuz Fernandez and Brenda Maryan
Sound Producer: Jamute
Executive sound production: James Pinto
Music Producer: Thiago Lester
Sound Engineers: Fernanda Galetti, Otavio Bertolo and Rafael Laurenti
Service: Kiki Eisenbraun and Sabrina Geraissate
Coordination: Juliana Zuppo and Leo Vieira
Location: Taimizu
Agency: Blinks
Digital Media: Bruna Croce, Renato Mendonça, Izabela Gomes, Charles Galindo, Isabela Cavalcante and Brenda Novais Climbing
Agency: Suba Junto
Influencers: Sandra Zimberkinop, Marilia Madeira, Bruno Schwarzschild, Nathalia Rebouças, Leonardo Bastos and Isadora Bertucchi
Review and translation: AdTalks
