ASIA-PACIFIC – INDIA, APRIL 4, 2013 – FMCG company Amway India has entrusted the media planning and buying of its beauty vertical to Havas Media India.
Speaking on the appointment, Naveen Anand, CMO of Amway India said: “Amway today is a well known brand in India and our range is getting even more extensive to cater to a higher range of customer needs. So far we were focused on building our mother brand ‘Amway’ and health & nutrition brand ‘Nutrilite’. Now we have decided to launch our beauty vertical in mass media. We were looking for an agency that would do justice to our beauty vertical – we found Havas Media to be the right partners with a sound strategy and a team which showed a lot of passion for our Business.”
“We are delighted to have Amway as a part of our portfolio. It is a great brand to be associated with but more importantly they are a great client to work with. This is yet another very important milestone in Havas Media India’s ambitious growth plans,” explained Anita Nayyar, CEO of Havas Media Group, India and South Asia.
“It is great news for us at Havas Media which has been consolidating businesses over the last many years. We are very happy to have Amway as a part of our portfolio. We look forward to a long and mutually rewarding relationship”, added Mohit Joshi, managing director, Havas Media India.
