MANILA, APRIL 8, 2013 – Starcom MediaVest Group (SMG), has been appointed media agency-of-record for the Philippines’ leading bakeshop chain Goldilocks.
SMG will now support Goldilocks in its advertising and communications activities and will now take on all media planning and buying.
On partnering with Goldilocks, Joanna Mojica, managing director of Starcom, said: “The Goldilocks bakeshop chain is a well-loved Filipino institution and has grown and evolved through the years to become the leading brand that it is today.
There is a high-level of trust and a common passion between the marketing team at Goldilocks and our senior leadership to continue to build and develop the Goldilocks brand further. Backed by our Human Experience Company vision and strategy, we are proud and excited to be given the opportunity to drive Goldilocks’ media investments, ensuring that the brand’s communications continue to reach and touch Filipinos and fans of the bakeshop chain.”
As an integral part of the Filipino way of life, Goldilocks has grown from ten employees and two display stands to become a global brand, expanding to over 250 stores in the Philippines and overseas.
Goldilocks has also decided to reposition itself as a global brand and as a well-loved, homegrown enterprise primed to serve the rest of the world. With outlets in the U.S and Canada, Goldilocks has opened stores in Thailand and is further poised to tap markets including Singapore and Hong Kong.
