Sponsor 
ASIA-PACIFIC – SINGAPORE, APRIL 10, 2013 – IPG Mediabrands has appointed Madhavi Tumkur, formerly regional communications head for Yahoo! Southeast Asia, as Head of Integrated Communications in the World Markets Asia cluster, effective immediately.
Tumkur is tasked with managing IPG Mediabrands’ communications across the Southeast Asia, Hong Kong, Korean and Taiwan markets that incorporate the World Markets Asia cluster, overseeing external and internal communications, messaging and image and reputation management in the region. He will be based out of the Singapore office.
She brings an extensive array of skills from working across strategic communications, copywriting and journalism fields in the past 15 years, having held a key strategic communications post with Cathay Pacific for five years, working closely with management to guide the company through the Asian Economic Crisis of the late 1990s. She knows the media industry intimately after reporting on digital, social and mobile trends in marketing as the Editor of Campaign in Singapore and for the past two years has been managing communications for Yahoo! across five diverse markets in Southeast Asia, managing media relations, conceptualizing campaigns and boosting the company profile in the region.
“Having Madhavi’s raft of communications skills with us is going to be exciting. The versatility she has gained in her career will be a huge asset. Among other things, she crafted campaigns as a strategic communicator, worked hands on with management teams and reported on the full breadth of our industry as a journalist. These varied and interesting perspectives make her a unique and highly qualified candidate for this job,” said Prashant Kumar, President of IPG Mediabrands, World Markets Asia.
“I am excited to be a part of IPG Mediabrands – an agency that has earned a fine reputation for its thought-leadership and innovative marketing solutions, with such a talented group of people. Through my PR capabilities, I look forward to further strengthening the brand and its offerings across the World Markets Asia cluster,” said Tumkur.
Tumkur’s appointment follows the promotion of Genevieve Loriant, formerly the head of PR & communications for IPG Mediabrands in APAC, to the role of Head of PR in the G14 cluster that includes Australia, Benelux, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Russia, Spain and the UK.
