ASIA-PACIFIC – SINGAPORE, APRIL 11, 2013 – The Pop Up Agency – an agency that arrives and fulfills a real brief within 48 hours and then leaves – has popped up at BBH Asia Pacific.
BBH has invited the The Pop Up Agency to tackle a client brief, with promise to deliver a concept or strategy within 48 hours.
The agency consists of 6 students from the Swedish digital university Hyper Island that travel the world to work on creative projects. The students came up with the model of achieving 15 projects in 15 cities in 15 weeks as a way to counter their three-month internship requisite at an agency or start up.
The way it works? The Pop Up Agency opens and closes for 48-hour projects. When they take on a brief, they fly to your location, work for 48 hours, deliver a concept or strategy and move on to the next destination.
The idea of a Pop Up was inspired by the prevalence of pop up stores, bars and events around the world.
Singapore marks the sixth stop and first in Asia in the Pop-Up world tour. Since March 2013, the team has worked on projects in Sweden, the Netherlands and France.
Find out more at www.wepopup.com.
