Campaign Spotlight

Campaign Spotlight: Bonding moments with Regine and Nate Alcasid in new Jolly Spaghetti ad by Publicis JimenezBasic

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MANILA, PHILIPPINES – As parents, nothing makes you happier than wonderful and magical bonding moments with your child. That quality time you spend with them and seeing them have the time of their lives with you, go a long way in bringing you closer together—especially when their favorite treat is around, too. 

In the latest campaign created by Publicis JimenezBasic, Mom and son duo Regine and Nate Alcasid-Velasquez show what it’s like to have a great time together by simply spending time with each other at home—no need to go somewhere or do something fancy—in their latest Jollibee commercial. The new ad shines a spotlight on how sweet memories are simply made over delicious food; in Regine and Nate’s case, their bonding moments are made more special by the food they absolutely love, which is their favorite pinakamasarap and pinakasulit Jolly Spaghetti.

 

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That’s because the meatiest, cheesiest, and pinakasweet-sarap Jolly Spaghetti can easily make your day, making it the most sulit treat you can share when you’re bonding with your child. 

“As a parent, you tend to give your children everything, but all they want is your time,” shares Regine. “They’ll get tired of toys. It’s still very important to make time for them—one thing he loves to do that we haven’t done lately is paint together. He loves to paint with me.”

Regine enjoys doing these commercials with Nate, as he really loves Jolly Spaghetti. She shares one unforgettable moment of how he would have to be told to not eat it during their commercial tapings. “This is no joke, he loves Jolly Spaghetti,” she says. “Even before the shoot, he was like, ‘I can’t wait to eat Jolly Spaghetti!’ If he had a choice, he would have already ate it before filming pa. He even requested to have Jolly Spaghetti also for lunch! That’s how much he loves it.” 

“Regine and Nate’s mother-son relationship is really the best example of how important quality time with the family is,” said Jollibee Marketing AVP for Bestseller Products Cathleen Capati. “And this quality time is made even more special and memorable when bonding over their favorite food especially at a time when most are staying at home.” 

Make bonding moments better and extra special with the pinakamasarap and pinakasulit Jolly Spaghetti today! Have these safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, foodpanda, and LalaFood! Also available in Drive-Thru and Take Out. For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.

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