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Brand & Business: Lok Fu Place launches “Herbal Harvest” campaign, urban farm and shopping centre

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HONG KONG – Lok Fu Place has become a popular and vibrant leisure hub for shopping, dining and  entertainment in Kowloon following the completion of its asset enhancement. The shopping  centre now offers an enhanced tenant mix and new shops, and it has also curated a series of  mindfulness-themed events to inject positive energy into the lives of shoppers and promote a  sustainable and healthy lifestyle. In addition to enlarging and renovating the existing outdoor open  space, Lok Fu Place has introduced a 3,000-square-foot Urban Farm to advocate green living,  making it the only shopping centre in Kowloon with such a facility.

The spacious Urban Farm offers more than 1,000 planting spots where 60 species of agricultural  produce such as organic vegetables, fruits and herbs can be grown, yielding up to a total of 500 kilograms annually. To promote sustainable organic farming and urban green living, the shopping  centre is launching the “Herbal Harvest” campaign starting from 31 October 2020, during which  herb-inspired cuisine will be served in Lok Fu Place’s dining outlets and 3,000 free herbal  beverages and snacks will be given away. Meanwhile, guided tours will be organised regularly  for participants to gain first-hand experience in organic farming and learn green living tips. 

Lok Fu Place and Tenants Come Together to Bring the “Herbal Harvest” to Life To echo with the Urban Farm’s healthy living concept, participating food and beverage tenants at  Lok Fu Place have created a fascinating array of herb-infused delicacies, including herb-rubbed spare ribs, scallops with herbs, herb-rubbed rack of lamb, roast chicken with thyme and more.  For three consecutive weekends starting from 31 October, the shopping centre will collaborate with Fullhouse Kitchen to give away herbal beverages and snacks, including lemon soda with  coriander and parsley, common rue-flavoured bubble tea, egg waffle with coriander and parsley, and egg waffle with basil. Customers can receive one of these scrumptious giveaways by  uploading photos of Lok Fu Place’s Urban Farm or designated items to social media platforms as public posts with the hashtag #LokFuPlace. 

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Join the Urban Farm Tour and Grow Your Own Organic Veggies 

During the campaign, customers who spend $1,000 or more at Lok Fu Place (with 2-5 original  machine-printed receipts from at least two merchants) using electronic payment methods in the  7-day period before redemption are entitled to join the Urban Farm Tour and receive a “Microgreens Grow Kit” and a cash voucher to start living green. 

Terms and conditions apply. The programme is subject to change without prior notice. For more details about the event, please visit Linkhk.com.

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