MANILA, JUNE 3, 2013 – ABS-CBN Corporation was named as this year’s most trusted Philippine TV network by consumers, receiving its third Gold award from the annual Reader’s Digest Trusted Brand Awards organized by Reader’s Digest Asia-Pacific.
The survey conducted by Ipsos measured Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovative and Social Responsibility, and has concluded ABS-CBN as among the top scorers, beating its competitors in the TV Network category. The participants were composed of Reader’s Digest Asia subscribers together with randomly selected consumers.
ABS-CBN first bagged the Gold Trusted Brand award for the TV Network category in 2010 and received a back-to-back win as it won the same award in 2011. This is the third time Reader’s Digest Asia-Pacific recognized ABS-CBN’s appeal to the Asian market.
Launched in 1999, the Reader’s Digest Trusted Brands Survey in Asia is conducted annually and is now on its 14th year. It seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.
