BANGKOK, THAILAND – Making his directorial debut, Suthisak Sucharittanonta, Creative Chairman of BBDO Bangkok, wrote and directed “Giving Life” – the latest online film for the Ramathibodi Foundation, an organization that provides healthcare and services for the underprivileged. Based on a true story, the film follows the introspective narrative of a girl who was abandoned as a baby in the woods among ants and was found and raised by a poor construction worker.
Giving Life – Ramathibodi Foundation (BBDO Bangkok)
Following the girl’s narration, Suthisak takes us on a journey of the girl’s life… one filled with suffering and sacrifice. From her birth mother abandoning her, to her “new” mother finding her covered in ants – to be saved, only to discover that she has cerebral palsy. Unable to walk, her new mother carries her everywhere, from home to the hospital and back, for life. Unable to speak, Suthisak reveals a twist in the story, the young girl is mute and the entire narration is made up of thoughts in her mind and explains that the selflessness of her new mother means more to her than she could ever express.
“After 3 decades in the advertising industry building and promoting brands and products, I now want to use my experience, passions and skills to promote and encourage the betterment of society for the greater good. This film represents the first step of many to come towards my goal of giving back”, said Suthisak.
Ramathibodi Foundation’s “Giving Life” online film is in linewith their belief that “The happiness of giving… never ends,” and as testament to that, 19 years and counting, the Ramathibodi Foundation has been looking after the young girl’s health and wellbeing thanks to the generosity of donors.
To give or learn more about the Ramathibodi Foundation, visit: www.ramafoundation.or.th
Credits:
Clients: Ramathibodi Foundation
Managing Director: Punsiree Kunakornpaiboonsiri
Honorary Advisor: ML Vittratorn Chirapravati
Creative Agency: BBDO Bangkok
Creative Director/Art Director/Copywriter: Suthisak Sucharittanonta
Strategic Consulting/Planner : Goonzue Faction/JintakanSricholwattana
Production Company: The Film Factory
Director: Suthisak Sucharittanonta
Asst Director: Wityawat Lakam
DOP: Chankit Chamnivikaipong
Executive Producer: Rewat Vorarat
Producer: Yannassama Thannitsch
Production Manager : Chotarat Thongmanee
Post Producer: Apichaya Yueprayong
Casting : Anchisa eksirimeteekul
Make up Artist: Pattera Puttisuraseat
Hair Stylist: Jirapa Yoopromrach
Costume: Thida Rosthip
Location Manager: Mathut Siripokakul
Art Director: Toey Jaruwateekul
Editing Company: Matad
Editor: Manop Boonvipas
Sound Production: Wild at Heart
Music Score: Rittee Joel Srichanwongse
Post Production Company: One Cool Production
Colorist: Arthur Lam
Digital Artist:Supphakorn Thungsin
