MANILA, JUNE 25, 2013 – McCann Worldgroup Philippines’ campaigns for Enervon and Ceelin hauled in the biggest awards at the recent Unilab Rave Awards, including Best Campaign (Category 1), Best TV Commercial and Best Radio Commercial at Unilab’s annual recognition of work and accomplishments of club agencies.
Ceelin ‘Mask’ campaign won the top Rave award – the Best Campaign for the Year (Category 1), taking from a strong and stirring insight: that in these changing times, anyone is a potential carrier of dangerous viruses and diseases.
Filipino moms understood the need for further protection, 10x more in fact, on top of the basic milk and vegetables enrichment. The campaign included an integrated program with ‘Mask’ TVC, branded feature film ‘Aruga’, as well as on-ground efforts, all of which brought out the value of a mother’s loving protection.
Enervon ‘Energive Energuard’ campaign won Rave Awards’ Best TV Commercial and Best Radio Commercial. To cut through the TVC clutter, McCann used visual and aural creative magnifiers- sticky descriptors Energive & Energuard, stand-out visuals and catchy tunes effectively communicated brand proposition. Celebrity Carmina Villaroel fronted as ambassador, with her multiple lifestyles as an actress, businesswoman, wife, and mom embodying the Enervon personality.
“These achievements affirm the agency’s commitment to creating positive impact both on Unilab brands and on the Filipino consumers who use them on a daily basis," said McCann Manila managing partner Mon Garcia. "Both campaigns draw strength from the way they mirrored realities from different perspectives and turned these into messages of strength & resiliency for Enervon, and mother’s love for Ceelin. We’re very fortunate that we have clients like Unilab who share the same mission.”
