GLOBAL – FINLAND, JULY 5, 2013 – At the onset of the innovations in mobile technology, mobile phone giant Nokia reignites its marketing strategy by awarding global creative duties to JWT.
Tuula Rytilä, Nokia’s chief marketing officer, said in a press release, "In many ways, we’ve changed the way we market Nokia and our products. At the core of the Nokia brand are attributes such as quality, innovation and relevancy."


Nokia has been a global leader in mobile communications for years but the birth of Android phones over the last few years prompted Nokia to rethink its place in the market.


Since 2007, Nokia has been working with WPP’s JWT for creative work but Nokia decided to expand the relationship between the companies by including a global brand component believing that JWT can produce disruptive communications.


"We are excited to collaborate with JWT and come up with new and creative ideas that embody the Nokia brand and broaden the emotional appeal of our products," mentions Rytilä.

Six JWT teams from Beijing, Delhi, London, New York, San Juan and Dubai/MEA joined together for the pitch.


WPP’s Wunderman will continue as Nokia’s lead digital agency and Dentsu’s Carat as its media agency.
