ASIA-PACIFIC – VIETNAM, – July 12, 2013 – DDB Group Asia Pacific has won the Vinamilk 100% Fresh Milk account in Vietnam. DDB won Vietnam’s most prestigious milk brand over Ogilvy & Mather and TBWA making it the agency’s most significant creative pitches for 2013.
“It was a challenging pitch and the team put in extra effort knowing the creative stature of this account. This is a big win, for any agency, and we’re very keen to start working on such an established Vietnamese brand,” said Daniel Gordon Jones, DDB Group Vietnam managing director.
The agency will be fully in-charge of Vinamilk’s brand strategy, including the creative production and execution of its communication campaign across multiple media including TV and digital.
DDB Group Vietnam executive creative director John Sampson said in a statement: “Winning the opportunity to manage the creative strategy for such a famous local brand is rare. In a market, which is growing rapidly, Vietnamese brands see the need to constantly evolve and stay relevant. We’ve already started working on the campaign and we’re really excited about what we have produced so far.”
