ASIA-PACIFIC – SINGAPORE, July 12, 2103 – PHD Singapore has appointed Mia Collado as senior director on the Unilever global communications planning account. Her new role entails preparing strategies for hair and beauty care brands focusing on account management, strategy development and building a stronger product for Unilever.
Collado will immediately report to PHD Singapore managing partner Marie Gruy and will join the 10-member team tasked to handle Unilever’s global communications account out of Singapore, one of the two hubs for servicing the business, the other being a 30-member strong team in the UK.
Before her appointment, Collado was with Starcom Media Vest China as associate planning director on another big fast-moving consumer moving goods account. She gained her expertise in account management development while working almost a decade with Vivaki group where she delivered award winning campaigns. Philippines, Dubai, China and Singapore were among the market countries she worked for. Her 10 years media experience focus on FMCG sector made her handle leading large international accounts.
“Mila joins PHD with a proven track record of leading large MNC accounts and her category knowledge and account management skills will be an asset to the team and Unilever. PHD’s Global Communications Planning Unit has played a vital role in creating outstanding campaigns for Unilever, eg Dove’s Sketches, and we’re looking forward to doing more great work. Mila’s appointment is a testimony of our commitment to recruiting the best talent in the industry,” commented Gruy,.
“I am looking forward to working with some of the best minds in marketing with global brands that are at the forefront of their respective categories. There is a strong spirit of collaboration within the PHD network, and I’m happy to be a part of that,” said Collado.
