MANILA, PHILIPPINES– CreativeFest NOW!, the country’s largest gathering of creative professionals and advertising practitioners, is now open!
Register here to reserve your slot for free. This all-digital event which happens from November 19 to 21 has the theme ”Stories Don’t Stop.” The event promises to be three days filled with learning from some of the most important figures who are changing how we approach creativity.
“As a creative industry embracing innovation and change, we take inspiration from truly remarkable creators and makers of stories who have made their communities and the world sit up and listen,” said Melvin Mangada, Managing Partner and Chief Creative Officer of TBWA\ Santiago Mangada Puno and 4As Vice President and Creative Services Trustee.
The keynote speakers of the event are: Merlee Jayme, one of the most celebrated women in advertising and the president of the newly formed global agency, dentsumcgarrybowen, which also makes her the first Filipino to hold the position; Audrey Tang, a former hacker and now Taiwan’s youngest cabinet member as Minister of Digital; and Morten Bonde, esteemed author, motivational speaker and LEGO art director.
They are joined by other creative heavyweights, like Dumb Ways To Die creator John Mescall; the makers of culture-shaping and award-winning works from Libresse and AMV BBDO, Nadja Lossgott and Nicholas Hulley; one of Esquire’s Most Influential People of the 21st Century, John Maeda; internet sensation Macoy Dubs; the Filipino-American storyboard artist and director, Jay Oliva; the man behind the Secret Base, Calvin Cuevas; and many more.
CreativeFest NOW! is organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild of the Philippines (Creative Guild), an organization composed of the creative directors of 4As member-agencies.
“With the current situation putting much of the world in a standstill, we are recognizing, all the more, the power of creativity to move people. There are boundless stories to be told – of creativity persisting, amidst loss and triumph, stories being written and constantly rewritten, every single day,” says 4As Chairman and BBDO Guerrero Creative Chairman, David Guerrero.
“We believe that creativity doesn’t pause in the middle of a pandemic,” says Creative Guild President and VMLY&R Chief Creative Officer, Rey Tiempo. “Apart from keeping the creative flame alight, it will also serve as a much-needed helping hand during these challenging times – as proceeds from the event will be donated to Aidvertising, to help industry workers and families affected by the lockdowns.”
CreativeFest NOW! is presented by the 4As, the Creative Guild, Smart, and PMFTC. The event is sponsored by Nescafe, ABS-CBN, BBDO Guerrero, Cignal, Coca-Cola, ManuLife, Oishi, Dentsu JaymeSyfu, foodpanda, Grey Manila, Hi-Precision Diagnostics, Propel Manila, McDonald’s, The Huddle Room, TBWA\ Santiago Mangada Puno, Wunderman Thompson, and Wilkins Distilled Water. It is organized In partnership with Grupo Agatep, adobo magazine, Mesh Lab, and Google.
The event will benefit Aidvertsing, a fundraising effort that aims to assist freelance advertising production workers who lost their jobs because of the pandemic. Visit this link to learn more about CreativeFest NOW!.
For more information about 4As, please visit www.4asphilippines.com and like and follow them on Facebook at www.facebook.com/4asPhilippines.
