BANGKOK, THAILAND – Car battery brand Boliden’s comeback campaign leverages on Thailand’s strong market leader who has sales channels spread across the country and enormous marketing budgets.
With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight on other channels, the search keywords.
Anchoring on the insight that a car battery is a product that no one thinks about until the day it runs out, Boliden took this as an opportunity to reinforce the brand name to everyone and make them remember that when there is a problem with a car battery, pick up the phone and search Boliden.
Credits
Advertised brand: Siampan Group
Product/Service: Boliden Batteries
Advertising Agency: CJ WORX Co., Ltd.// Bangkok, Thailand
Production Company: Mum Films
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Creative Group Head: Palap Sa-Ngiam
Senior Art Director: Weerayutt Angkharach
Project Manager: Benjawan Sengtee
Managing Director: Chawana Keeratiyutamonkul
Business Consultant & Client Service Director: Warapan Pornphichitpan
Account Manager: Wongsakorn Ubolsawadi, Pattaraploy Gochgorngamud
Account Executive: Anchalee Tiyapornchai, Natchaya Taesriprasert
Production Company: Mum Films
Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
Executive Producer: Pattarajitr Trakarnkate
Producer: Nara Montrekul Na Ayudhya
Production Manager: Dechnarong Boonsongsang
