MANILA, PHILIPPINES — “Team-Ups” is an exclusive Game On segment where I invite guest contributors, fellow authentic and hardcore gamers in the advertising industry who are fellow advocates of the Gaming X Marketing narrative.
And what an addition to the Team-Ups team: introducing, Mr. James Bernardo, David & Golyat / Giant Killer Creative Lead! James is the very definition of OG, having won the country’s first-ever Cannes Lions Chimera in 2014, as one of only eight awardees out of more than 900 entries from 79 countries – and more importantly, with a solution that used video games and gamification techniques! That’s nine full years before Cannes Lions even introduced a dedicated Gaming category.
Welcome to Game On, James!
“An Adventurer with Many Faces” by James Bernardo
In the strange and wonderful world of video gaming, age has proven to be no obstacle to immersive virtual adventures, like in my case. I’m James, a 56-year-old “kid,” and I’ve discovered a profound love for RPG games that defy the stereotypes often associated with age and gaming preferences. I started my gaming journey when the very first arcade version of Pong was installed in a local pizza parlor. Yes, I’m that ancient. That fascination grew when hole-in-the-wall arcades started popping up around the city where I lived. Games like Contra, Donkey Kong, Galaxian, and many other titles opened the floodgates of my desire even more. And, when console gaming exploded in the ’80s, I was a hopeless dependent craving for my next dopamine hit.
After many years, I finally got married and thought my gaming days were over. That was the farthest from the truth. When PC-based games like The Sims and StarCraft became popular, I was riding that bandwagon like there was no tomorrow. My wife even jokingly called herself a Sims widow for a time. Role-playing video games took hold of me when I started playing Brigandine for the PlayStation, Legend of Dragoon, Wild Arms, Final Fantasy XII for the PS2, and Dragon Quest. But the one game that pushed me over the edge into the misty, enigmatic, and insomnia-inducing universe of open-world RPGs was Shadow of the Colossus.
For me, the allure of open-world RPGs lies in their expansive and detailed universes, where every corner is filled with hidden gems and surprises. Unlike the linear narratives of traditional games, these games grant players the freedom to explore, create their own stories, and influence the outcome of their virtual adventures.
As a long-time fan of classic RPGs, the revival of the Baldur’s Gate series brings me immense joy. Developed by Larian Studios, Baldur’s Gate 3 seamlessly blends the nostalgia of the original games with modern graphics and gameplay mechanics. I appreciate the strategic depth, intricate character development, and the vast, interconnected world that keeps me engaged for hours on end. I never expected to clock in more than 10 replays just to see the multitude of outcomes based on the choices the characters make.
Likewise, the vast landscapes of the American Wild West in Red Dead Redemption offer me a breathtaking escape from reality. Rockstar Games‘ attention to detail in recreating a bygone era, coupled with a gripping narrative, immerses me in an experience that transcends mere gaming. The realistic open-world setting allows me to relive the glory days of the frontier while forging my path as an outlaw or a law-abiding citizen. The intricacies of the story just keeps pushing further down the rabbit hole.
Ghost of Tsushima, developed by Sucker Punch Productions, has become one of my favorites due to its stunning portrayal of feudal Japan. As a samurai in the game, I am able to navigate a beautifully crafted world, engaging in epic sword duels and exploring the rich cultural landscape. The game’s commitment to authenticity, from the art style to the ambient sounds, resonates with my appreciation for history and diverse cultures. Its exceptional take on the classic samurai revenge trope and tragically-flawed characters keeps me on the edge of my seat every time.
Venturing into the bustling streets of Tokyo’s fictional Kamurocho district, Yakuza has captured my attention with its blend of action, drama, and quirky side quests. As a member of the yakuza, I navigate the criminal underworld, embracing the juxtaposition of serious narrative elements and absurd, humorous moments. Yakuza‘s enthralling design allows me to delve into the heart of Japanese urban life, providing a unique and entertaining experience.
My story challenges preconceived notions about age-appropriate content for gamers. Open-world RPGs have become a bridge connecting generations, fostering a sense of camaraderie among players who appreciate the depth, complexity, and sheer joy these games bring, regardless of age. Through this journey, I walk in different shoes, living countless virtual lives. Playing these games keeps my mind open and helps me understand the magic that draws younger players into these epic adventures.
My journey into the expansive realms of open-world RPGs stands as a testament to the ever-evolving landscape of gaming and the diverse audience it continues to attract. As the gaming industry pushes boundaries, stories like mine highlight the universality of the gaming experience and the profound impact it can have on individuals, transcending age, background, and expectations. With my virtual adventures showing no signs of slowing down, my story encourages others to embrace the magic of open-world RPGs, regardless of where they are on their life journey.
James is a lifelong gamer, a writer, music lover, comics creator, husband, and father.
ABOUT GAME ON
Rey Tiempo is a Creative Gaming Brand Specialist. A hardcore gamer since childhood, Rey is the most awarded creative gaming marketer in Asia, with accolades from the world’s biggest creative industry award shows. A veteran creative head with over 25 years’ experience, Rey leads the Gaming and Marketing conversation in the Philippines and Asia, as Founder of Game On, the first and only ad industry column and portal on Gaming X Marketing, and as Founder and Chief Creative of Co-Op Play, a team of Brand Gamification Specialists. Currently playing: Street Fighter 6, Kunitsu-Gami
Dennis Nierra is a Creative Director at BBDO Guerrero.
